Deep Dive: Unlocking Saudi Arabia: Market Entry, Investment & Ecosystem Insights

This Deep Dive  is designed to equip Belgian tech startups and scaleups with the insights and connections needed to explore and enter the Saudi Arabian market. Driven by a fast-paced innovation mindset and backed by significant public and private resources, Saudi Arabia offers strong opportunities for international companies ready to scale.

For this session we are very pleased to count on the support of Saudi Aramco, a major innovation player, including its initiatives Waed Ventures (Aramco's venture capital fund), Aramco Ventures (corporate venturing arm of Aramco) and LAB7 (deeptech venture building arm of Aramco).

The session will provide practical perspectives on doing business in the Kingdom, as well as an introduction to its rapidly evolving tech ecosystem. Special attention will be given to priority innovation areas, including digital transformation, energy, smart industry, and emerging technologies, where Belgian expertise can make a strong impact.

In addition, the workshop will feature testimonials from founders and CEOs of 3 Belgian companies already active in Saudi Arabia (Legalfly, Pitchtec and 555 Global Live Experience), sharing first-hand experiences on doing business locally, establishing a presence, and scaling operations in the Kingdom.

This workshop can also be considered as a preparatory step for companies interested in participating in the upcoming Belgian economic mission to Saudi Arabia (21–27 November 2026), presided over by Her Majesty the Queen, helping participants position themselves to seize opportunities and maximize their impact during the mission.

DATE
Apr 30, 2026 12:00 PM
Starts at Apr 30, 2026 12:00 PM
Max. 20 participants
LOCATION

Dups Office - Joseph Stevensstraat 7 1000 Brussels

(List price: 1,515€. If your company meets the eligibility criteria and is a Flanders based company, VLAIO and our supporting partners will bear 95% of the cost.)

12:00 - 12:30
Welcome and light lunch
12:30 - 12:40
Welcome & introduction Agoria / Scaleup Flanders

12:40 - 13:30
FIT (Wim Van Cauteren) & hub.brussels (Florence Skwirzynski)

How to do business in Saudi Arabia – Belgian perspective

- Experiences of Belgian companies active in KSA

- How FIT and hub.brussels support market entry and growth

- Royal Mission to Saudi Arabia (21-27 November)

13:30 - 14:15
LAB7 by Aramco & Saudi Ecosystem (Ameena Abdulla)

How to do business in Saudi Arabia – Local perspective

- Navigating the Saudi business environment

- Introduction to the tech ecosystem in Saudi Arabia

- Introduction to LAB7

- Q&A

14:15 - 14:30
Break
14:30 - 15:15
Waed Ventures & Panel discussion

- Introduction to Waed Ventures (Nicolas Van Lierde)

- Investor panel: Nicolas Van Lierde (Wa’ed Ventures) & Muzio Grilli (LAB7 I

- Call to action – next steps for startups interested in Aramco programs Ameena Abdulla)

15:15 - 15:45
Company testimonial by Marc Van Sintruyen, CEO at 555 Global Live Experience
15:45 - 16:15
Company testimonial by Yves De Cocker, Managing Director at PitchTecConcept
16:15 - 16:45
Company testimonial by Ruben Miessen, CEO & Co-Founder at LEGALFLY
16:45
Networking drink
  • Get key insights on entering and scaling in Saudi Arabia
  • Meet top players, including Saudi Aramco and its ecosystem
  • Prepare for the Belgian economic mission (Nov 2026) and maximize your impact
LOCATION

Dups Office - Joseph Stevensstraat 7 1000 Brussels

DATE
April 30, 2026

(List price: 1,515€. If your company meets the eligibility criteria and is a Flanders based company, VLAIO and our supporting partners will bear 95% of the cost.)

Cancellation Policy
Cancellation Policy

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